Reflected in the Adigital study “ Research on the use and perception of email marketing in Spain ” is that the email format preferred by companies is the newsletter , a periodic phone number list publication that is used by 52% of the companies surveyed. The objective for which this email format is used is mainly for the generation of leads , at 53%, closely followed by loyalty. After the newsletter, welcome emails stand out , 14% of all emails sent, and flash offers, 13% of emails. Retargeting phone number list transactional messages close the type of email format. All transactional emails and, above all, the welcome email, help to retain customers since they are contacted at the same time that they have contacted your company or have carried out a specific action with your brand.
A substantial difference is that the speed of reaction to a transactional email format, opening it and clicking on the links that are displayed, is much higher phone number list that produced with newsletters or promotional emails , which brings great benefits to the reputation of the sender. , loyalty or the closing of the user experience cycle. The main phone number list objective of any email phone number list is the generation of sales Objectives of email marketing Another remarkable fact of the " Research on the use and perception of email marketing in Spain " is that the main objectives pursued by companies through email marketing are focused on the last phases of the purchase decision process , that is, to achieve of an immediate quantifiable return in sales volume.
This is expressed by 56% of those surveyed who are committed to the objective of generating sales. In addition, regardless of the email format, 46% of companies phone number list to loyalty as the second objective followed by traffic generation, 45%, and lead generation, 37%. If you want to learn more about the conclusions of the report " Research on the use and perception of email marketing in Spain " you can download the complete study for free with the phone number list code: JWXFDBXT. . Research on the use and perception of email marketing in Spai The idea is to integrate both tools to enhance your Email Marketing strategy.